The Association of U S West Retirees



'Spirit of Service' creator leaving Qwest
By Jeff Smith
Rocky Mountain News
Friday, November 11, 2005

Qwest Communications Executive Vice President of Corporate Communications Joan Walker, instrumental in developing "Spirit of Service," is leaving the company for family reasons.  "This is a very personal decision based on family needs - getting the family back together in Chicago," said Walker, who has two grown children and two stepchildren.   She thanked employees, executives and directors for their support.

In an e-mail to employees Thursday, Chief Executive Dick Notebaert praised Walker for "unfailing commitment and unparalleled creativity."

Notebaert recruited Walker in summer 2002.  They had worked together at Ameritech in Chicago.

At Qwest, the two reshaped the telco's identity from "Ride the Light" to "Spirit of Service."  Walker's team also created an ad series featuring generations of Qwest workers and raised some eyebrows when it went humorous with a campaign showing customers rushing in glee to greet technicians.

Besides overseeing communications, Walker also chaired the Qwest Foundation.

Walker, whose last day is Nov. 23, said she has landed a similar position with a yet-to-be-disclosed Chicago company.

Separately, Qwest named Robert Charlton, a former Dow Chemical executive, as its new vice president of corporate communications.,2777,DRMN_23910_4229930,00.html